Ned Ward (1660 or 1667 – June 20, 1731), also known as Edward Ward, was a satirical writer and publican in the late seventeenth and early eighteenth century based in London, England. His most famous work is The London Spy. Published in 18 monthly instalments starting in November 1698 it was described (by the author) as a "complete survey" of the London scene. It was first published in book form in 1703.
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Ned Ward was born in 1660 or 1667 in Oxfordshire. According to Theophilus Cibber, Ward was "a man of low extraction, and who never received any regular education”,[1] but he is likely to have been educated at one of the grammar schools of Oxfordshire.[2] By 1691 Ward had made his way to London. His first publication, The Poet’s Ramble After Riches, described his poverty and his disappointment of not receiving an inheritance through humorous Hudibrastic couplets. Further prose satires were published in 1695, Female Policy Detected, or, The Arts of Designing Woman Laid Open, and in 1698, A Trip to Jamaica. This travel account, based on Ward's trip to Port Royal, Jamaica in 1687, was a satire of the way in which settlers were recruited to the Americas. Its success led to the publication of A Trip to New England in 1699.
Ward adapted the format of A Trip to Jamaica and A Trip to New England to his experiences of London in The London Spy, which was published in eighteen monthly parts from November 1698.[3] Written in the authorial voice of a philosopher who abandons his scholarly pursuits in favor of actual experience,[4] The London Spy established Ward’s name and style within the literary world, and was so successful that for over a decade Ward’s writings were sold and advertised under the caption of “by the Author of The London Spy”.[5] The London Spy was followed by over one hundred satires of prose and verse, of which typical targets included ale house keepers, dissenting ministers, lawyers and booksellers, he extended some of these works into periodicals, such as The Weekly Comedy, as it is Dayly Acted at most Coffee-Houses in London in 1699.
From as early as 1698, Ward was involved in political controversy. A “High-Church Tory”,[6] he launched several attacks on low-church moderation and conformity, his first published was within Ecclesia et factio. Ward’s best-known political publication, Hudibras Redivivus, which was issued in twenty-four monthly parts between 1705 and 1707, drew upon topical and relevant material from the political struggle. Taken into custody both in February and June 1706, Ward was charged with seditious libel for accusations against the queen for failing to support the Tories in parliament and was condemned to stand in the pillory.
Ward was publican at the King's Head Tavern, next door to Gray's Inn, London from 1699. In 1712 Ward opened an alehouse near Clerkenwell Green. Under the rule of King George I his writings somewhat abated. His writings after 1712 focused closely on local and personal experiences, particularly within The Merry Travellers of 1712, which spoke of his own customers. From 1717 to (approx) 1730 Ward kept the Bacchus Tavern in Moorfields.[7] During this time Ward’s writings continued to gain popularity and spread across to the Americas, where even Cotton Mather, the socially and politically influential New England Puritan minister, author and pamphleteer, in 1726 warned against “such Pestilences, and indeed all those worse than Egyptian Toads (the Spawns of a Butler, and a Brown, and a Ward…)". Close, geographically to Grub Street, Moorfields offered Ward proximity to his readership, becoming a natural target for Alexander Pope. Between late 1729 and late 1730, Ward left the Bacchus tavern and established himself in the British Coffee House in Fullwood’s Rents near Gray’s Inn. On 20 June 1730 Ward passed away and was buried in St Pancras’ Churchyard in Middlesex. His obituary in Abbleby’s Journal of 28 September 1731 published the names of his wife and children, but there is no record of his marriage.
Ward drew on his own experiences in Port Royal to develop the ‘trip format,’ a format that he continued to use for the first decade of his prominence. Ward had travelled to Jamaica in the hope of escaping the poverty he experienced in London, but he found things no more encouraging in the ‘New World’ than the Old. This led him to write a biting attack, not only on the ‘New World’ itself, but on the authors who had written about the ‘New World’ in such glowing terms. This type of satirical trip-account, first used by Ward on Jamaica, was extended by him to New-England (which he did not visit), Islington, Sadler’s Wells, Bath and Stourbridge.
The London Spy was Ward's first successful prose work (through it also contains songs and verse). Ward presented the seamier side of life by utilising graphic description, racy anecdotes and character sketches. Some of these satires were expanded into periodicals, allowing for an extended commentary on specific human and individual vices that Ward experienced personally, particularly within London and his own taverns.
Ward’s popularity waned after his death, though his The London Spy was serialised by several London and provincial newspapers in the 1730s.
'The New London Spy was later used as title of a book by Hunter Davies.
Ned Ward, The London Spy (1703). Edited by Kenneth Fenwick (1955). The Folio Society: London.
Howard W Troyer (1946) Ned Ward of Grubstreet; a study of sub-literary London in the eighteenth century.
Ned Ward, The Second Volume of the Writings of the Author of The London-Spy (1706)
Ned Ward, A Trip to New-England (1706)